The following questions focus on Conjoint Measurement:
-Which of the following statements regarding conjoint analysis is FALSE?
A) The technique is restricted to product evaluations.
B) The utilities assigned each attribute level are typically added to determine the total utility for each alternative.
C) The pairwise procedure treats two attributes at a time but considers all possible pairs.
D) It is typically easier for subjects to supply pairwise judgments than full profile judgments.
E) Subjects typically need to make more judgments with the pairwise approach than the full profile approach.

Question

Quizplus · Accepted Answer

Conjoint analysis is not restricted to product evaluations; it can be applied to a wide range of research areas including services, policies, and even human resource management practices. The technique is versatile and used to understand how people make decisions based on various attributes of a product or service.

The Following Questions Focus on Conjoint Measurement