A firm that does not anticipate and respond to future trends can fall victim to
A) a sales orientation.
B) a short-sighted viewpoint.
C) poor benchmarking performance.
D) marketing myopia.

Question

Quizplus · Accepted Answer

Marketing myopia refers to a firm's narrow focus on selling products rather than understanding and adapting to future market trends and consumer needs, which can lead to its downfall.

A Firm That Does Not Anticipate and Respond to Future