Too rapid a change in marketing plans can lead to
A) high integration among product, distribution, promotion, and pricing plans.
B) a long-term orientation.
C) a blurred image among consumers and a lack of focus for executives.
D) an excellent allocation of resources.

Question

Quizplus · Accepted Answer

Too rapid a change in marketing plans can confuse consumers about the brand's image and make it difficult for executives to maintain a clear focus and direction, leading to a blurred image among consumers and a lack of focus for executives.

Too Rapid a Change in Marketing Plans Can Lead to