When KitchenAid enacted a strategy offering pots and major appliances in addition to its original product line of mixers, it was involved with
A) target marketing.
B) long-term competitive advantages.
C) coordination among its SBUs.
D) organizational mission.

Question

Quizplus · Accepted Answer

KitchenAid's strategy of expanding its product line aligns with its organizational mission to grow and diversify its offerings, rather than focusing on target marketing, competitive advantages, or coordination among SBUs.

When KitchenAid Enacted a Strategy Offering Pots and Major Appliances