When Kohl's says that it is "a family-oriented, value-oriented, specialty department store offering moderately-priced, national-brand apparel, shoes, accessories, and home products," it is referring to its
A) long-term competitive advantages.
B) compatible long-, moderate-, and short-term subplans.
C) organizational mission.
D) SBU strategy.

Question

Quizplus · Accepted Answer

This statement is describing Kohl's organizational mission, which outlines the company's purpose, target market, and core values, focusing on what it aims to provide to its customers.

When Kohl's Says That It Is "A Family-Oriented, Value-Oriented, Specialty