A systematic, critical, impartial review and appraisal of the basic goals and policies of the marketing function, and of the organization, methods, procedures, and personnel employed to implement the policies and achieve the goals, is
A) marketing cost analysis.
B) sales exception reporting.
C) the marketing audit.
D) marketing research.

Question

Quizplus · Accepted Answer

The marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities with a view to determine problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

A Systematic, Critical, Impartial Review and Appraisal of the Basic