When sales analysis focuses on situations where sales goals have not been met or sales opportunities are present, it is known as
A) a horizontal marketing audit.
B) a vertical marketing audit.
C) sales exception reporting.
D) the 80-20 principle.

Question

Quizplus · Accepted Answer

Sales exception reporting specifically focuses on identifying and analyzing situations where sales performance deviates from goals or where there are significant opportunities, allowing for targeted actions to improve sales outcomes.

When Sales Analysis Focuses on Situations Where Sales Goals Have