An external macroenvironmental factor that could affect the marketing program for Turner's Country Foods, a manufacturer of a variety of different cornbread mixes, is the:
A) husband and wife team who run the company
B) the U.S. Postal Service that ships mail orders for the company
C) White Lily brand cornbread mixes, made by WL Products, Inc.
D) the bank that gave the company the money to start producing the mixes
E) all of the above

Question

Quizplus · Accepted Answer

White Lily brand cornbread mixes, made by WL Products, Inc., represent an external macroenvironmental factor as they are a competitor in the same market. External factors are those that the company cannot control directly, such as competition, which can significantly affect its marketing program.

An External Macroenvironmental Factor That Could Affect the Marketing Program