The external microenvironment for a bakery would include:
A) the bank that financed the bakery's purchase of a new oven.
B) the companies that supply the bakery with flour, sugar, and yeast.
C) the companies that buy the bakery's doughnuts for their coffee breaks.
D) the people who buy the bakery's cakes for their parties.
E) all of the above.

Question

Quizplus · Accepted Answer

The external microenvironment of a business includes factors outside the company that can affect its performance, such as suppliers (B), customers (C, D), and financial institutions (A).

The External Microenvironment for a Bakery Would Include