The owner of the Aragon Florist can use his computer and his Internet service provider to access FloralEx.com, an online auction of everything needed to operate a retail florist operation. The auction can replace his suppliers and should be classified as a(n) _____ force.
A) external microenvironmental
B) stagnant microenvironmental
C) indirect macroenvironmental
D) internal microenvironmental
E) stationary macroenvironmental

Question

Quizplus · Accepted Answer

The correct answer is A) external microenvironmental because FloralEx.com, as an online auction platform, acts as a supplier or a part of the market that directly interacts with the business but is outside its internal operations. This makes it an external force within the microenvironment, which includes suppliers, customers, and competitors that directly influence a company's ability to serve its customers.

The Owner of the Aragon Florist Can Use His Computer