Ron Earley owns and operates a small office supply store. Because of a decrease in sales, Earley has decided to no longer carry typewriter ribbon in his store. This is an example of how _____ forces can affect marketing.
A) demographic
B) political and legal
C) technological
D) social and cultural
E) economic

Question

Quizplus · Accepted Answer

The decision to no longer carry typewriter ribbon is influenced by technological forces, as advancements in technology have made typewriters less common, reducing the demand for their supplies.

Ron Earley Owns and Operates a Small Office Supply Store