Which of the following is part of the external microenvironmental that could affect the marketing program for a herbal soap manufacturer?
A) a shortage of glycerin needed to make bar soap
B) the location of the soap manufacturer's distribution centers
C) the terms of the loan arranged by the soap manufacturer's bank
D) the action of Green Transport Company, one of its primary shippers
E) all of the above

Question

Quizplus · Accepted Answer

All of the choices are part of the external microenvironment that could affect the marketing program for a herbal soap manufacturer.

Which of the Following Is Part of the External Microenvironmental