A company is said to be _____ when it adds a lower-priced item to its line of products.
A) trading up
B) revamping
C) product augmenting
D) repositioning
E) trading down

Question

Quizplus · Accepted Answer

When a company adds a lower-priced item to its line of products, it is said to be "trading down." This strategy is often used to attract a broader customer base by offering more affordable options.

A Company Is Said to Be _____ When It Adds