Trading down m
A) the process in which consumers stop buying overpriced products and become more price conscious.
B) serving the lower and lower-middle classes exclusively.
C) adding a lower-priced item to a line of products.
D) lowering the price of every product in the product line.
E) none of the above.

Question

Quizplus · Accepted Answer

Trading down refers to adding a lower-priced item to a line of products to attract more price-sensitive customers.

Trading Down M