Which of the following is an example of trading down?
A) A line of La-Z-Boy recliners is covered with EcoSpun velvets made from recycled plastic soda bottles.
B) The manufacturer of Mr. Coffee introduces the Iced Tea Pot.
C) Smucker's, which is famous for its jams and jellies, introduces a line of chocolate toppings.
D) Waterford crystal adds a line of plastic glassware in its most popular hand-cut crystal patterns.
E) The America Dairy Farmers National Dairy Board encourages consumers to cook with real butter.

Question

Quizplus · Accepted Answer

Trading down occurs when a company introduces a lower-priced product line or product category than its usual lineup, aiming to reach a broader market or address a different consumer segment. Waterford crystal adding a line of plastic glassware represents trading down because it offers a less expensive option than its traditional high-end crystal, making the brand accessible to consumers at a lower price point.

Which of the Following Is an Example of Trading Down