Which of the following is an example of trading up?
A) Trident introduces a chewing gum that replenishes the calcium in teeth.
B) Armstrong Flooring introduces a line of flooring based on designs from nature.
C) A prescription-only sinus medication runs an ad in Better Homes & Gardens magazine.
D) A car repair shop hires a mechanic who can work on Ferraris, Porsches, and other luxury sports cars.
E) A children's clothing store adds a line of inexpensive toddler sandals to its mix.

Question

Quizplus · Accepted Answer

Trading up involves offering a product or service that is of higher quality or prestige than what was previously available. Hiring a mechanic skilled in luxury sports cars allows the car repair shop to offer higher-end services, appealing to owners of more expensive vehicles.

Which of the Following Is an Example of Trading Up