_____ means adding a higher-priced, prestige product to a line to attract a higher-income market.
A) Trading up
B) Revamping
C) Product line augmentation
D) Repositioning
E) Trading down

Question

Quizplus · Accepted Answer

Trading up involves adding a higher-priced, prestige product to a line to attract a higher-income market, enhancing the brand's prestige and attracting consumers willing to pay more for perceived higher quality or status.

_____ Means Adding a Higher-Priced, Prestige Product to a Line