Jesse discovered a wealth of demographic information by looking at the U.S. Census data, and he wanted to use the information for demographic segmentation. What would be your best advice to him about demographic segmentation?
A) Find the one characteristic that makes the most sense and focus on that with laser-like precision.
B) Use no more than two variables to make segmentation more reliable and testable.
C) Use multiple segments to accommodate the purchasing behaviors of his customers.
D) Use as many characteristics as he could manipulate in his computer programs.

Question

Quizplus · Accepted Answer

Demographic segmentation is most effective when multiple segments are used to accommodate the diverse purchasing behaviors of customers. This approach allows for a more nuanced understanding of the target market, leading to more tailored and effective marketing strategies.

Jesse Discovered a Wealth of Demographic Information by Looking at the U.S