Characteristics such as gender, race, religion and national origin may be effective in segmentation if
A) local laws and regulations permit profiling.
B) the marketer does not explicitly mention or show the characteristics in promotions.
C) alternatives would be too expensive to pursue.
D) the characteristics can be used to identify purchasing behaviors.

Question

Quizplus · Accepted Answer

Characteristics such as gender, race, religion, and national origin can be effective in segmentation if they can be used to identify purchasing behaviors. This is because effective segmentation is about identifying groups of consumers who have similar needs or behaviors which can then be targeted with specific marketing strategies.

Characteristics Such as Gender, Race, Religion and National Origin May