Marketers have a number of segmentation approaches they can use with customers that rely on where they live, what they have accomplished, what they want to do, and what they actually do. As businesses are not people, it is virtually impossible to segment businesses and they don't behave as people do.

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Businesses can also be segmented based on various criteria such as industry, size, location, buying patterns, and technology use, similar to how individuals are segmented. This allows for targeted marketing strategies that are more likely to resonate with specific types of businesses.

Marketers Have a Number of Segmentation Approaches They Can Use