Both segmentation and mass marketing are essential if a company is to succeed in its marketing efforts.

Question

Quizplus · Accepted Answer

Segmentation and mass marketing are two different approaches, and a company may choose one over the other based on its product, target market, and marketing goals. Segmentation involves targeting specific groups within a broader market, while mass marketing targets a large audience with a one-size-fits-all message. A company may succeed using either strategy depending on its circumstances, but it is not essential to use both simultaneously.

Both Segmentation and Mass Marketing Are Essential If a Company