Which response describes the problem with the following positioning statement? "Road Dog gas stations are committed to offering competitive prices and a unique customer experience at our locations."
A) The statement lacks the competitive component.
B) The statement lacks the key benefit.
C) The statement lacks the competitive component and the key benefit.
D) The statement lacks the competitive component and the target customer.

Question

Quizplus · Accepted Answer

The statement mentions offering competitive prices and a unique customer experience, which addresses the competitive component and the key benefit. However, it does not specify who the target customer is, making D the correct choice.

Which Response Describes the Problem with the Following Positioning Statement