Demographics is an important part of looking at the environment. That same kind of information can be used to segment markets.
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Q45: If you were the Chief Marketing Officer
Q46: Provide two real examples of a company
Q47: Both segmentation and mass marketing are essential
Q48: Angela and Steve were expanding their business
Q49: Mario had two kitchen appliance stores in
Q51: Demographic information can be used in many
Q52: Marketers have a number of segmentation approaches
Q53: Characteristics such as gender, race, religion and
Q54: Jesse discovered a wealth of demographic information
Q55: Stephanie could not find a significant pattern
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