Which of the following is NOT one of the variables used in behavioral segmentation?
A) Education attained
B) Brand loyalty
C) Benefits sought
D) Buyer readiness

Question

Quizplus · Accepted Answer

Behavioral segmentation focuses on patterns of behavior displayed by consumers, such as their purchasing habits, brand interactions, and product usage. Education attained is not a behavioral variable but a demographic one. Brand loyalty, benefits sought, and buyer readiness are all behavioral variables as they relate directly to how consumers act or what they seek in products and services.

Which of the Following Is NOT One of the Variables