Through data mining, retailers hope to do all of the following except
A) increase sales from a company's existing customers, and hence solidify and increase market share
B) determine purchase habits of consumers with regard to price preferences, sale or regular prices, fashion, and size
C) obtain information about products, services, and marketing practices of the competition
D) determine the best direct marketing techniques to use with each individual customer

Question

Quizplus · Accepted Answer

Through data mining, retailers hope to
• Increase sales from a company's existing customers, and hence solidify and increase market share
• Determine purchase habits of consumers with regard to price preferences, sale or regular prices, fashion, and size
• Find out who customers are, what they buy, where, and how often
• Obtain information about products, services, and marketing practices of competition

Through Data Mining, Retailers Hope to Do All of the Following