Data mining involves computer analysis of
A) channel data to determine what products are selling at which stores
B) customer data to determine patterns, profiles, or relationships for the purpose of profiling or predicting purchase behavior
C) customer data to determine the best direct marketing methods
D) customer data to determine consumer needs, wants, and desires in order to successfully create marketing communications directed to each customer

Question

Quizplus · Accepted Answer

Data mining is the systematic data analysis procedure of compiling personal, pertinent, and actionable information about the purchasing habits of current and potential consumers. It involves the analysis of customer data to determine patterns, profiles, or relationships for the purpose of profiling or predicting purchase behavior.

Data Mining Involves Computer Analysis of