Key elements of the societal marketing concept are all of the following except
A) data mining
B) an integrated marketing approach
C) a focus on consumer needs and the needs of society
D) a value-based philosophy

Question

Quizplus · Accepted Answer

Data mining is the systematic data analysis procedure of compiling personal, pertinent, and actionable information about the purchasing habits of current and potential consumers. It is a key component in a marketing orientation, rather than of the societal marketing concept.

Key Elements of the Societal Marketing Concept Are All of the Following