The selling concept that emerged in the 1930s was the result of
A) the lower prices that emerged from following the product concept
B) understanding consumers' needs and wants
C) excess supply caused by overproduction
D) understanding the relationship between supply and demand

Question

Quizplus · Accepted Answer

Production efficiency led to overproduction and excess supply and companies turned to marketing professionals to sell their products during the sales era, between 1930 and 1950. The sales era was characterized by a focus on selling, based on the assumption that, if the customer were left alone, he or she would not purchase the product, or not purchase enough products.

The Selling Concept That Emerged in the 1930s Was the Result