In the process of adopting the societal marketing concept, many companies will
A) partner with nonprofit firms to engage in cause-related marketing
B) utilize the production concept to reduce costs and thereby allow more members of society to purchase its products
C) utilize only domestic suppliers to reduce the dependence on the world economy
D) focus on providing post-purchase service to the buyer

Question

Quizplus · Accepted Answer

Many companies, in the process of adopting the societal marketing concept, partner with nonprofit firms to engage in cause-related marketing. Cause-related marketing refers to a long-term partnership between a nonprofit organization and a corporation that is integrated into the corporation's marketing plan.

In the Process of Adopting the Societal Marketing Concept, Many