The marketing concept consists of all of the following components except
A) an integrated marketing approach
B) a value-based philosophy
C) an organizational goal orientation
D) a concern for societal needs

Question

Quizplus · Accepted Answer

The marketing concept consists of an integrated marketing approach, an organizational goal orientation, and it has a value-based philosophy. However, only the societal marketing concept has a concern for societal needs, assuming that the company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society's well-being.

The Marketing Concept Consists of All of the Following Components