Customer relationship management does all of the following except
A) use technology for mining data related to customer preferences and behaviors
B) boost customer satisfaction by providing consistent, seamless, quality experiences
C) enhance efficiency and effectiveness of customer contacts
D) provide the ultimate organizational goal for an organization

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) focuses on managing a company's interactions with current and potential customers, using data analysis to improve business relationships, enhance customer satisfaction, and streamline processes. It is not the ultimate organizational goal but a tool to achieve broader business objectives.

Customer Relationship Management Does All of the Following Except