The _____ positioning strategy positions goods and services based on offering consumers the best value for their money.
A) attribute/benefit
B) price/quality
C) product user
D) competitor

Question

Quizplus · Accepted Answer

The price/quality positioning strategy focuses on offering consumers the best value for their money by balancing the cost and quality of the product or service.

The _____ Positioning Strategy Positions Goods and Services Based on Offering