A(n) _____ is one where a product is aimed at the entire market using a single marketing strategy.
A) differentiated marketing strategy
B) concentrated marketing strategy
C) undifferentiated marketing strategy
D) niche marketing strategy

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy targets the entire market with a single marketing approach, without segmenting the market into different groups.

A(n) _____ Is One Where a Product Is Aimed at the Entire