Companies can use all of the following strategies to target their markets except the _____ strategy.
A) differentiated
B) concentrated
C) undifferentiated
D) mass

Name: Companies can use all of the following strategies to target their markets except the _____ strategy. A) differentiated B) concentrated C) undifferentiated D) mass
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Question

Quizplus · Accepted Answer

The mass strategy is not a recognized market targeting strategy. The correct term is "mass marketing," which is synonymous with the undifferentiated strategy.

Companies Can Use All of the Following Strategies to Target