In order for segmentation to be effective, marketing managers need to assess a market segment along all of the following dimensions except
A) measurability
B) substantiality
C) accessibility
D) liquidity

Name: In order for segmentation to be effective, marketing managers need to assess a market segment along all of the following dimensions except A) measurability B) substantiality C) accessibility D) liquidity
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Question

Quizplus · Accepted Answer

Liquidity is not a dimension used to assess market segments.

In Order for Segmentation to Be Effective, Marketing Managers Need