Both PRIZM and ACORN use lifestyles of people as part of their segmentation approach. Lifestyles would be an example of _____ segmentation.
A) geographic
B) demographic
C) psychographic
D) behavioral
Correct Answer:
Verified
Q144: The behavioral segmentation strategy that divides a
Q145: _ segmentation defines market segments based on
Q146: Multiattribute segmentation is a segmentation strategy based
Q147: Companies rarely use only demographic variables to
Q148: PRIZM describes each of their 62 clusters
Q150: The _ business market segment consists of
Q151: Of the four behavioral business market segments,
Q152: Of the four behavioral business market segments,
Q153: In order for segmentation to be effective,
Q154: In assessing the effectiveness of a market
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