PRIZM describes each of their 62 clusters in terms of the dominant _____ of the people living in a particular neighborhood.
A) demographics and lifestyles
B) lifestyles
C) behavioral and psychographics
D) geographic and demographic
Correct Answer:
Verified
Q143: The behavioral segmentation strategy that divides a
Q144: The behavioral segmentation strategy that divides a
Q145: _ segmentation defines market segments based on
Q146: Multiattribute segmentation is a segmentation strategy based
Q147: Companies rarely use only demographic variables to
Q149: Both PRIZM and ACORN use lifestyles of
Q150: The _ business market segment consists of
Q151: Of the four behavioral business market segments,
Q152: Of the four behavioral business market segments,
Q153: In order for segmentation to be effective,
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