In assessing the effectiveness of a market segmentation approach, the degree to which an individual market segment is easy to identify and measure is referred to as its
A) measurability
B) stability
C) substantiality
D) accessibility
Correct Answer:
Verified
Q149: Both PRIZM and ACORN use lifestyles of
Q150: The _ business market segment consists of
Q151: Of the four behavioral business market segments,
Q152: Of the four behavioral business market segments,
Q153: In order for segmentation to be effective,
Q155: In assessing the effectiveness of a market
Q156: In assessing the effectiveness of a market
Q157: In assessing the effectiveness of a market
Q158: Companies can use all of the following
Q159: Many companies use a _, which entails
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