Which of the following is not an example of an attribute/benefit positioning strategy?
A) Bold is positioned as a powder detergent with fabric softening
B) Kempisnki Hotels and Resorts are positioned as an upscale German hotel that "reflect the finest traditions of European hospitality"
C) Dreft is positioned as a detergent that removes tough baby stains and protects garment colors
D) Caterpillar tractor is positioned as a durable, low-maintenance tractor

Question

Quizplus · Accepted Answer

Kempinski Hotels and Resorts are positioned based on their heritage and service quality, which is more about brand image and experience rather than specific attributes or benefits of the product itself.

Which of the Following Is Not an Example of an Attribute/benefit