When a bicycle manufacturer positions its bicycles as a good means of transportation, a(n) _____ positioning strategy is being used.
A) attribute/benefit
B) product user
C) use or application
D) product class
Correct Answer:
Verified
Q162: Bulk or commodity type products tend to
Q163: The marketing strategy that branded products would
Q164: The _ positioning strategy uses a good
Q165: Which of the following is not an
Q166: The _ positioning strategy positions goods and
Q168: When Skeeter positions its brand of boats
Q169: Pizza Hut advertises itself as the best
Q170: When Welch's compares their white grape juice
Q171: The process of focusing on those segments
Q172: The process of identifying consumers and/or markets
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