When Welch's compares their white grape juice to a competitor's apple juice stating that it is easier for infants to digest, the company is using a _____ positioning strategy.
A) attribute/benefit
B) product class
C) competitor
D) use or application

Question

Quizplus · Accepted Answer

Welch's is comparing its product directly to a competitor's product, which is a competitor positioning strategy.

When Welch's Compares Their White Grape Juice to a Competitor's