Customer Relationship Management (CRM) Is

Customer relationship management (CRM) is

A) a database application program designed to build long-term loyalty with customers through the use of a personal touch
B) the process of adding geographic codes to each customer record
C) the computer analysis of customer data to determine patterns, profiles, or relationships for the purpose of customer profiling or predicting purchase behavior
D) the collection, analysis, and use of large volumes of customer data to develop marketing programs and customer profiles