The process of collecting purchase history data of customers, personal demographic information, and secondary information such as psychographics, attitudes, and interest is part of
A) geocoding
B) data warehousing
C) data mining
D) database marketing
Correct Answer:
Verified
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Q87: In closing a sale, Rena tells the
Q88: While closing the sale is the most
Q89: Typical applications for databases include all of
Q90: Typical applications for databases include all of
Q92: Data warehousing is
A) a database application program
Q93: Data mining is
A) a database application program
Q94: Database marketing is
A) a database application program
Q95: Data mining can be used for all
Q96: Customer relationship management (CRM) is
A) a database
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