Data mining is
A) a database application program designed to build long-term loyalty with customers through the use of a personal touch
B) the collection of data within a single database that is accessible to internal personnel for a variety of internal purposes, such as marketing, sales, and customer service
C) the computer analysis of customer data to determine patterns, profiles, or relationships for the purpose of customer profiling or predicting purchase behavior
D) the collection, analysis, and use of large volumes of customer data to develop marketing programs and customer profiles

Question

Quizplus · Accepted Answer

Data mining involves the computer analysis of customer data to identify patterns, profiles, or relationships, often used for customer profiling or predicting purchase behavior.

Data Mining Is