The second step in developing a CRM program is to
A) differentiate customers in terms of their needs and value to the organization
B) interact with customers in a cost-effective and efficient manner
C) customize the product offering to meet individual customer needs
D) use data mining to determine the optimal customer profile

Question

Quizplus · Accepted Answer

The second step in developing a CRM program is to differentiate customers in terms of their needs and value to the organization. The first step was to identify the organization's customers.

The Second Step in Developing a CRM Program Is to