The last step in developing a CRM program is to
A) differentiate customers in terms of their needs and value to the organization
B) interact with customers in a cost-effective and efficient manner
C) customize the product offering to meet individual customer needs
D) use data mining to determine the optimal customer profile

Question

Quizplus · Accepted Answer

The last step in developing a CRM program is to customize the product offering to meet individual customer needs, based on individualized input from customers.

The Last Step in Developing a CRM Program Is to