An important issue for consumers is conformance, which is the product's ability to ________.
A) deliver on features and performance characteristics promised in marketing communications
B) conform to the standards set by the federal guidelines
C) deliver value in the form of product quality
D) get the manufacturing aligned using quality processes
E) deliver additional features, designs, and innovations that exceed customer expectations

Question

Quizplus · Accepted Answer

Conformance refers to whether a product meets the specifications and promises made in its marketing communications, such as its features and performance characteristics. It is important for consumers to receive what they were promised and paid for in order to ensure satisfaction and build trust in the brand.

An Important Issue for Consumers Is Conformance, Which Is the Product's