
________ goods are unique purchases made based on a defining characteristic for the consumer, which might be a real or perceived product feature, such as Apple iPhone's easy user interface.
A) Shopping
B) Convenience
C) Specialty
D) Unsought
E) Capital
Correct Answer:
Verified
Q26: Unsought goods are characterized as being the
Q27: An important issue for consumers is conformance,
Q28: Companies often use features to differentiate themselves
Q29: When a company can show that its
Q30: More than any other product discriminator, style
Q32: In the context of product classifications, tangibility
Q33: Clothes, furniture, and major appliances such as
Q34: In the context of product characteristics, companies
Q35: Frequently purchased, relatively low-cost products for which
Q36: The primary function of marketing and the
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