Frequently purchased, relatively low-cost products for which customers have little interest in seeking new information and rely heavily on prior purchase behavior are called ________ goods.
A) shopping
B) convenience
C) specialty
D) unsought
E) consenting

Question

Quizplus · Accepted Answer

Convenience goods are frequently purchased, low-cost products for which customers have little interest in seeking new information and rely heavily on prior purchase behavior. Shopping goods are more expensive and require more research, specialty goods are unique and high-priced, and unsought goods are products that customers may not actively seek out. There is no such category as consenting goods.

Frequently Purchased, Relatively Low-Cost Products for Which Customers Have Little