When a company can show that its product's projected lifetime is high under certain operating conditions, it is using ________ as a product discriminator.
A) style
B) performance quality
C) form
D) durability
E) conformance quality

Question

Quizplus · Accepted Answer

Durability refers to a product's ability to withstand wear, pressure, or damage over time. If a company can show that its product has a long projected lifetime under certain operating conditions, it is using durability as a product discriminator. This can be a competitive advantage for the company, especially if the product is expected to have a long life or require infrequent replacement or maintenance.

When a Company Can Show That Its Product's Projected Lifetime